RINCÓN, Mateo; SALAZAR, Esteban; ARBOLEDA, Nicolás. Endorser Controversy Spillovers and Firm Reputation Loss Using Sponsorship Exposure and Multimodal Stakeholder Signals. Journal of Computational Technology and Applied Scientific Solutions, [S. l.], v. 16, n. 2, p. 1–21, 2026. Disponível em: https://spfellowship.com/index.php/JCTASS/article/view/EndorserControversySpillovers. Acesso em: 17 sep. 2026.